How Advertising Influences Consumer’s Choice

Thousands of products are promoted through advertisements. Radio, television, and commercials are forms of advertisements. Printed advertisements are seen in magazines, broadsheets, tabloids, and billboards. It makes people aware of different products and services available. However, not all ads give the helpful information you need about the products or services.
Knowing some advertising techniques and how ads are trying to convince consumers will help you in making wise consumer’s choice. Some of these techniques are the following:

1. Bandwagon Appeal - this shows people using products and shows that “everyone” uses and likes the product.
2. Reward Appeal- ads offer something for free if you buy the product. The gift could be a toy, stamp, coupon, or something else.
3. Scientific Claims- this technique is done by claiming that experts and scientific information backup of the product.
4. Testimonial Appeal- this uses or shows famous people using or with the product.
5. Unclear Statement- this technique uses statement that is not explained or that can be interpreted in different ways.
6. Flattery- This technique tries to convince you to buy a product by complimenting you, that you are a special person who will want a special product.
7. Humor Appeal- this technique uses a slogan, jingle, or cartoon to advertise the products.

Remember, the decision is yours. Decide if the ads contain useful facts or information. You are a wise consumer if you know how to judge or evaluate the products you purchase.